What If You Could Wipe the Marketing Slate Clean?

Updated: Oct 8, 2018

Authored by Guest Blogger, Carrie Majewski

I don’t grant my mind much permission to play the “what if game.” At my core, I fundamentally believe that life is a string of moments that were meant to happen in the order in which they present. Because of this, I don’t concern myself with thoughts like:

· What if I had not taken that job?

· What if I had said “no” in that moment instead of “yes?”

· What if I had picked a different career?

When it comes to my job, however, I love the “what if” game. In fact, I think it’s one of the most strategic games we can play.

So, let’s play the game together…

Take a moment and close your eyes (metaphorically since you are reading this!). Take a deep breath. Get comfortable. Now watch the typical day as a marketing leader unfold in front of your eyes. Perhaps it begins with that cup of coffee as you check the metrics from yesterday’s email campaign. It likely involves checking in with your writer or freelancer on how that white paper is coming along. It probably involves a meeting with other business unit leaders so that you can stay ahead of a new product rollout and appropriately build your campaign. And hopefully it involves a momentary gut check in which you ask yourself, “How am I doing as a marketing leader?”

Now, with your eyes still “closed,” wipe the slate clean for a moment. Pretend it is day one on the job. You are in the information gathering stage. You are meeting other department leaders and your team for the first time. You are hearing from your boss what has gone well in marketing to date and the areas you need to immediately strengthen. You are given preliminary goals and metrics to hit. You have a few assumptions but since it’s day one, they are not yet proven. You take out a pad of paper and start jotting down key items for your 30-day plan. It’s your first few days in office. You can’t wait to make a positive impact.

Now open your eyes.

You just played the “what if” game. You allowed yourself to wipe the slate clean, to push the reset button and permit your mind the space it needs to consider if you would do anything different if you had a do-over. I find as a marketer that this is an incredibly powerful game. It allows you to really assess how well you are doing and identify what could be different. It allows you to dare to be great instead of just good. It allows you, for a moment, to start over if you wish.

As marketers, our job depends on us remaining nimble, creative, innovative, imaginative and daring. It requires us to be evolutionary, never staying the course even when the course is going well because we fundamentally believe the course could be excellent. By playing the “what if” game, you can for a moment visit your current situation with fresh eyes to see what you would change.

A new season is upon us and with it the chance to turn over the leaf as we all like to say. So, today’s a great day to play. Who knows where the game will take you.

Carrie Majewski is committed to affecting change. As Founder of the Women in Leadership Nexus, Carrie is fueled by a desire to create safe space for female luminaries to convene to redefine the notion of leadership. She has forged a career around strategic writing and storytelling, having led a digital marketing agency for almost three years and today working as Marketing Principal for Trilix Tech. Carrie is a 2017 Rhode Island “40 Under 40” honoree and a 2016 Rhode Island Tech10 Winner. In her spare time you’ll find her trying out a local hip-hop class, exploring parks with her rescue dog Tori, and sipping coffee with other powerhouse women.