Authored by Guest Blogger, Carrie Majewski
As a marketer, you likely spend a lot of time talking out loud. You read back the opening to your blog to make sure it sounds right; you debate why this white paper topic will be more successful in generating qualified leads than that topic; you talk through if-then criteria for your marketing automation workflows (if prospect opens email 1, wait two days and then send email 2).
In many ways, it’s how we marketers—extremely verbose, typically Type-A and ever-curious—process information and make sound decisions. It’s how our good marketing ideas flourish into great marketing concepts.
So, in the spirit of talking to yourself out loud, here are three questions you may want to start discussing with yourself today.
What’s that one great idea I keep ignoring?
We all have it. That wildly daring, kind of out-there, not-completely-sure-if-it-will-generate-leads idea. It’s the one that crept into our thoughts some time ago without warning, caught our attention for a moment and then was pushed down because the daily whirlwind got in the way. Today, let that idea come to the foreground of your mind. Talk about the idea out loud with yourself. Free your mind from any constraints and explore only the beauty of the idea. The potential of the idea.
One of my favorite quotes has always been: "If at first, the idea is not absurd, then there is no hope for it,” by Albert Einstein. So go on. Talk through an absurd idea toady. You never know what it will become.
What can I learn from that company’s marketing win?
“I wish I had thought of that idea.”
This is a statement we feel deeply and often in marketing, particularly when we see other companies doing amazingly creative, impactful things. When we witness this marketing win (e.g. a witty infographic, an engaging user guide, a powerful event), we typically move from Engaged to Impressed to Annoyed to Jealous… very quickly I may add.
Today, talk through the last company that really knocked it out of the park with something marketing-related. Maybe it was a competitor of yours; perhaps it was a company in a completely different space. Though the win may have made you doubt your own abilities at the time, today you are all the wiser. Instead, focus on the learning opportunity in disguise and re-wire the conversation to how you can operate differently tomorrow based on what you learned from that company’s victory.
Ugh… how can I make up with sales?
The age-old marketing-sales divide is real and alive. You are not alone but today can be the day you take steps forward to fix it. To begin, talk with yourself about why there is such strife with Sales. Is it because they are not following up on your MQLs expediently? Are they asking you to create content to help with prospecting and expecting it to be turned around in an unrealistic timeframe? Once you identify the source of the breakdown, you can begin pinpointing how to fix it. A good place to start? Grab coffee or lunch, hit the reset button and realign on shared goals.
OK… you ready for some great conversations with yourself today?
Carrie Majewski is committed to affecting change. As Founder of the Women in Leadership Nexus, Carrie is fueled by a desire to create safe space for female luminaries to convene to redefine the notion of leadership. She has forged a career around strategic writing and storytelling, having led a digital marketing agency for almost three years and today working as Marketing Principal for Trilix Tech. Carrie is a 2017 Rhode Island “40 Under 40” honoree and a 2016 Rhode Island Tech10 Winner. In her spare time you’ll find her trying out a local hip-hop class, exploring parks with her rescue dog Tori, and sipping coffee with other powerhouse women.