I've been working on revamping a client's brand book and it got me thinking: just how many companies understand the importance of having one?
Every organization should have some sort of document that provides important branding information to ensure a consistent look and feel. A brand book is beneficial for training new employees, establishing key partnerships, and overall brand strategy.
These guides usually include:
A brand overview (company story, brand promise, values, USP, vision, mission)
Visual guidelines (logo, tagline, colors, typography, sample graphics)
Communication guidelines (language policy, style, tone of voice, editorial guidelines)
Multimedia guidelines (Web design, photography, video, etc.)
An effective brand book clearly explains what's needed to maintain a company's identity. Here are 15 brand books from some of the world's most successful companies including Apple, Google, Facebook, Disney and more...
Apple (for resellers)
Apple's guide leaves no stone unturned, outlining brand protocols for everything from stationary to vehicles to clothing. The extensive table of contents can help inform any company's brand book.
The company's Marketing Guidelines are simple and straightforward, including photography, logo usage across different parks, nomenclature, and communication guidelines.
Google's Brand Book is a creative aggregation of guidelines, news and expert tips for maximizing the company's identity. The document includes podcasts, master classes, and even a targeted newsletter. The source is a well of inspiration.
Facebook also has several documents, including its Brand Resources Guidelines, Brand Assets Guide, and Brand Resource Center. The Brand Assets Guide in particular is very easy to navigate, clearly explaining the document's purpose and who it is for.
Explore more style guides from today's top brands:
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