As of 2017, approximately 1,500 WordPress posts, 500 hours of YouTube video and 66,000 Instagram photos are uploaded each minute for marketing purposes. That's a lot of content being produced each day.
If you’re anything like me, this has you wondering how you can create bold yet authentic copy that differentiates your market positioning and customer appeal. Here are 10 ways to develop content that stands apart:
1. An "absolute statement" title
Consider this blog I ghostwrote a couple years back. Cement your title statement with an admission of audacity in the intro.
2. The "prediction becoming reality" opener
See this blog I ghostwrote around that same time. There's no shortage of studies and reports to choose from for questioning.
3. A stat-driven title
This is a tried-and-true tactic that guarantees social shares. Here's an example I wrote for a different executive.
4. The "I'm casually talking with you" intro
Keep the content high-quality but make the tone more casual. View an example I wrote here.
5. The "close to home" topic
People care about causes that other people care about. They'll take time to read about someone's passion. They'll jump at the chance to learn personal details about an otherwise closed-off person. I love this blog I wrote as an example.
6. The "I'm slightly dissing you" angle
Every brand loves a subtle punch now and then. A while back I created dozens of ad pitches for a campaign. Here are some good examples that didn't make it to graphic design:
“If it Ain’t Broke, Don’t Fix It.”
Unless you’re losing millions each year to poor productivity and engagement. Seriously, do the research.
You Say “Good Enough,” We Say Settling
Sometimes, you have to call it like you see it. And we’re seeing a lot of customers with ridiculously old business phone systems. They still work, but is that really an argument for keeping them?
You’re Not Driving an 80’s Minivan
So, why are you using decades-old communications solutions? #sorrynotsorry
7. The "calling it like I see it" approach
I love using phrases like "the way I see it" and "if you ask me." They're personable, passionate, and powerful. Check out this blog I recently ghostwrote for an exec.
7. The storytelling lead-in
I love this approach for the way it subtly and naturally draws you in. A great example is this feature article I ghostwrote for a hospitality executive. It received tons of engagement and led to several contribution opportunities for other reputable publications.
8. The "calling you out" approach
Many customers respect brands that tell it like it is. After all, what's more authentic than that? Consider this ad I created for a client:
9. The completely transparent approach
I love this approach for its powerful simplicity. Clear, straightforward and yet passionate for delivering only the best. Consider this ad I created for the same campaign:
10. Context, context, context
If you can strengthen your point with real-life examples, samples or stories, do it. See this article I ghostwrote for that same hospitality exec.
Want more? Check out my free Complete Content Marketing Workbook. The guide is packed with 30 pages of expert insights for applying best practices and seeing success.